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Winning tests on your website to increase your conversion rate

A/B testing is one of the most important functions of conversion rate optimisation. Without it, we would not know if any of our hypotheses are better than the current version. Our CRO agency methodology ensures all tests that would be undertaken on your website would be based on data and user information to give them the best possible chance of winning!

There are different types of testing which we can deploy to help your conversion rates


From our hypothesis, we can create multiple new variations to test on your users and find out which one is the best for your business. The tests can be big wholesale changes in design, images and web copy or just smaller tweaks and changes on elements like CTAs we know from research that your users are struggling with.


A/B Testing

Split URL Testing

  • Split URL testing is creating a new version of a page on your website and testing it against the control. For example yourwebsite.com/url1 vs yourwebsite.com/url2. The difference here is the changes made are on the site and not in the software. With split URL testing the software just handles the test measurement and how many users go to each version.
    This is useful when it is easier to create a new page from scratch that is very different from the original. Usually this much change is easier done by a developer in your website platform, for example WordPress or Umbraco.

Multivariate Testing (MVT)

  • Similar to A/B testing, we handle these tests through or CRO software. MVT is creating multiple variants of the variation and for this reason, it is the most complex way of testing. Here is an example MVT:
    Variation 1 – Changes CTA text and colour Variant 1a – CTA Colour is blue
    Variant 1b – CTA Colour is red
    Variation 2 – Changes CTA text again and colour
    Variant 2a – CTA Colour is blue
    Variant 2b – CTA Colour is red
    This method of testing allows us to discover the best combination of changes rather than having to run multiple a/b tests.

Frequently Asked Questions

We offer a variety of monthly SEO services, which can be custom-tailored to meet your specific needs. Our most popular package includes keyword research, on-page optimization, link building, and monthly reports.
  • Peace of mind knowing your website is being taken care of by experts.
  • The satisfaction of seeing your business grow month after month.
What makes WafiMedia with an experience of 20+ years different than other SEO agencies is that we provide a comprehensive approach to SEO that includes both on-page and off-page optimization. We also have a team of 120+ internationally trained, experienced SEO professionals who can help you with all aspects of your SEO campaign, from keyword research to link building.
Yes, you can still take advantage of PageTraffic’s specific SEO offerings and services without engaging in a long-term SEO retainer contract. We have many different types of services and offerings that can be tailored to your needs and budget.
An SEO retainer is a contract between a business and an SEO company in which the SEO company agrees to provide monthly SEO services to the business in exchange for a fixed monthly fee.
Yes, you can cancel your SEO retainer at any time. However, if you do so, you will no longer be able to access the benefits and services included in the retainer.
Short answer, no. We’re not just a one-size fits all agency. We had some incredible success in SaaS, manufacturing, healthcare and financial services as well business technology solution companies like Ecommerce retailers that need assistance with their digital strategy! In each industry we have expertise which means you can rest assured knowing your company will be taken care of from start to finish by our team members who are experts at what they do because no matter how complex or simple an organization’s SEO needs may seem – there is always someone out here ready willing & able.However, our SEO process and knowledge is applicable to any industry.
There are no SEO guarantees because so much of SEO is dependent on factors outside of the control of any one agency or individual. Even the most experienced and talented SEO professionals cannot guarantee first-page rankings for their clients’ websites, because search engine algorithms are constantly changing and evolving.