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Channel of choice for e-commerce retailers

Through Google's own Shipping network managed by a Premier Google Partner, put your products infront of the people who are ready to buy. To drive incremental performance across the product inventory, Google Ads Shopping is the channel of choice for e-commerce retailers.

Google Shopping Campaigns


From working with Impression on your Google Shopping Campaigns, here are just a few things you can expect:


Consultancy of Expert

Data Driven Approach

  • To make properly informed decisions on your account's management while moving forward and extract real time data about your account's performance, we are enabled by our own custom scripts.

Industry Leading Techniques

Focus on Results and Profits

Google Shopping Advertising


Since it's inception, Google shopping advertising has come a long way, seeing significant amount of market penetration over the last 5 years. It is a powerful channel that can be scaled and optimized by a number of techniques within search, including contextual feed optimization, query sculpting, Comparison Shopping Service (CSS) selection, profit-focussed bidding and more.

The freemium model has returned to Google too, since Spring 2020, meaning availability of free organic clicks for products uploaded to Merchant Center.

We pride ourselves on our unique approach to shopping campaign optimization at Impression. Our team is comercially astute, looking to maximize overall returns within challanging ROAS/ROI targets. To maximize profitable return, we overlay business data, such as promotional ranges, product margin and stock levels into our strategies where possible.

Trusted by many businesses across the Europe and the UK with their shopping advertising, we are a high performing Google Premier Partner Agency, targeting markets across the world. We were named 'Best Large PPC agency' in the Europe Search Awards in Europe in 2020.

How Google Shopping Functions


It is Google's very own advertising network that allows you to place your products infront of the people who are ready to buy them.

Shopping relies on the feed you input to inform it on what products are included and for which queries they should therefore be displayed rather than bidding on keywords, unlike other AdWords (Google Ads) platforms.

This means that advertisers need to use correctly formatted and optimized shopping feeds to upload their information to Google, for the best chances of being displayed for the correct queries.

Other areas of information about your products, such as prices, sizes, review stars and much more can also be incorporated in your shopping feed. We are experts in optimizing shopping feeds as a Google Premier Partner agency, to get the most out of your product features in the SERPs.


Growing together


Any paid channel needs to be managed scientifically for us. We've earned a reputation as a data driven Google Shopping Agency' over the years, using industry leading tools, data extracted from Google platforms and our own internal tools to be able to make properly informed decisions on budget allocation and bid strategy.

Speakers, trainers and industry thought leaders lead Impression's PPC team, having been on stage at SMXL, SMX, AdWorld and HeroConf. We invest large proportions of our time into deploying our bespoke scripts, tools and third party feed optimization when required as well as internal training, as a company and a paid media team.

We consult with all relevant parts of your business as well as take a full life-cycle approach to Shopping Campaign management.We consult with your IT developers and trading team on the "how" and "what" your product inventory is represented. Via intermediary optimization, we optimize feed content on your site and on the ads platforms too, if needed. With this and regular updates, feed testing and inclusion of promotions data we're able to get the results you need from the channel.

It's important to consider a holistic campaign plan when working with Google Shopping. Shopping campaigns can only ever capture inbound traffic. We ensure you're properly set up to attract new audiences and customers effectively and to make the most of returning shoppers too.

We categorise and campaign performance information so that we can make correct catalog and campaign decisions together and also power dashboards with SKU.

Frequently Asked Questions

It automatically pulls product data from a feed and uses to create shopping ads which are specifically designed for your customers. Across different Google surfaces, campaign intelligently places these ads using bidding strategies that you choose.
A Google Ads account and a Google Merchant Centre account are needed before you can start using these specialist campaigns. You also need a product data feed uploaded on your Merchant centre account.
You can't add audiences directly to a Smart Shipping campaign, the audiences are one account-level signal that within the bidding process, Smart Shopping takes into consideration.
Negative keywords can be created at the campaign level or ad group level. Negative keywords in the campaign is applied to all the ads in campaign whereas negative keywords at ad group level obstruct specific ad groups from showing ads for specific queries.
With Smart Shopping campaigns, maximize your conversion value, expand your reach and maximize your conversion value.This campaign sub-type combines display remarketing and Standard Shopping campaigns, and uses ad placement and automated bidding to promote your products and business across networks.
The learning phase is only 7 days at usual but as everything is automated for Smart Shopping campaigns, the learning phase is 15 days. It's very important to leave your campaign alone during this learning phase. How your campaign performs overall will be effected by anything you change in this period.