Q: What is GA4 and why should we migrate to it?
A: GA4 is the latest version of Google Analytics, which offers several new features and improvements over the previous version, Universal Analytics. Some of the key benefits of migrating to GA4 include better cross-device and cross-platform tracking, more robust data modeling capabilities, and improved integration with Google Ads.
Q: What are the steps involved in migrating to GA4?
A: The steps involved in migrating to GA4 include creating a new GA4 property in your Google Analytics account, setting up tracking code on your website or app, configuring data streams to collect data from different sources, and setting up conversion tracking and other advanced features.
Q: What are the key differences between GA4 and Universal Analytics?
A: Some of the key differences between GA4 and Universal Analytics include the use of an event-based data model, better support for cross-platform and cross-device tracking, improved integration with Google Ads, and the ability to track data from offline sources.
Q: How can we ensure that our data is migrated correctly?
A: To ensure that your data is migrated correctly, it's important to follow best practices for setting up GA4, including configuring data streams and conversion tracking properly, setting up custom dimensions and metrics, and testing your implementation thoroughly before going live.
Q: Can we still access our old Universal Analytics data after migrating to GA4?
A: Yes, you can still access your old Universal Analytics data after migrating to GA4 by creating a new GA4 property and linking it to your existing Universal Analytics property.
Q: Will GA4 affect our website's performance?
A: GA4 should not have a significant impact on your website's performance as long as it is implemented correctly and optimized for performance. However, it's important to test your implementation thoroughly and monitor your website's performance after making the switch to ensure that there are no issues.
Q: Are there any resources available to help us with the migration process?
A: Yes, Google offers several resources to help with the migration process, including documentation, guides, and technical support. Additionally, there are many third-party resources available, such as blogs, tutorials, and forums, that can provide additional guidance and advice.