From 30-second commercials and viral videos to vlogs and live videos, we've seen the evolution of video marketing trends over time. New technologies have made more exciting video formats like 360-degree experiences, short videos, and shoppable videos possible. Short visual content is a popular tool used by marketers nowadays to draw customers. However, consistency and more exciting video material are the keys to effective advertising. While there are several digital venues for video advertising, most of it is watched on social media. To increase their revenue, businesses must concentrate on social media channels. For social media advertising, evaluating a specific audience segment that enjoys watching brand videos is essential to learn more about the goods or services. Similarly, companies must maximise several trends and techniques to gain an advantage in the cutthroat marketplace.
Around 3.1billion users watch digital video material, according to (Statista).But video advertising needs more than good images and cinematography to attract market attention. For their video commercials, businesses must concentrate on their target audience and include appropriate captions, titles, descriptions, tags, trending keywords, subtitles, thumbnails, and hash tags. To produce more engaging content for the audience, it is imperative to allocate a suitable budget for video marketing, utilise numerous marketing channels, and work with social media influencers. The top ideas that are currently popular for video advertising are listed below.
Trending Video Advertising Strategies
- Short Videos
- Live Video Streaming
- OTT video Advertising
- Social media video Advertising
- Shoppable Videos
Short Videos
Some of the top trending platforms for advertising include Snapchat, Instagram, YouTube shorts, and Facebook videos, where advertisers are vying to draw in new customers while retaining existing ones. Businesses can easily promote their goods to Gen-Zers who enjoy quick videos.
Live video streaming
Advertisers emphasise the live streaming of promotional videos on numerous social media platforms to keep up with the times. This aids in luring in fresh clientele. Customers expect businesses to use live-streaming videos to give them quick suggestions and product information. Furthermore, live streaming is chosen while promoting sales items to produce visual content more relatable to the customer.
Video advertising in OTT
Over-the-top (OTT) platforms increasingly use personalised content to help advertisers interact with their target market. OTT is making some data access to track the most recent trends and have a deeper understanding of the viewers' psychology. In addition, marketers are using AI and bots to help pitch their brand videos to potential customers.
Social media video Advertising
Social media is where most video content is consumed. Many people use various social media sites, including YouTube, TikTok, Instagram, and other comparable platforms. According to estimates and figures, brands are increasing their sales using social media platforms.
Shoppable videos
Shoppable films provide a detailed breakdown of the online shop products highlighted in video advertisements. The product details are included in the video's description and pop-up text, which also contains a link to the online store. This is the type of advertising content that is most popular among millennials.
Instacart also disclosed the availability of shoppable video advertisements for all brand partners as part of the new Ads Manager experience. Shoppable video commercials streamline the process from inspiration and discovery to purchase by combining immersive rich media creative with a selection of in-line shoppable products.
Apart from all these points, you should also know some key video advertising trends for 2023.
Videos engage the auditory and visual senses, enhancing your message's communication above other forms of visual media. Additionally, since we have gotten so adept at scrolling through images on social media, videos have emerged as the most effective way to grab viewers' attention and keep them interested for a more extended period. More than half of customers claim to interact with companies that broadcast information about their products via video content (Accenture Interactive). This is explained by the fact that most modern consumers seek out products rather than just advertisements. A recent survey revealed that 68% of consumers prefer viewing videos to learn about new goods or services. The same study noted that noise and video marketing competition has been rising recently. This proves that even though videos are at the top of the virtual food chain, more than creating them for your brand is needed to guarantee a successful marketing campaign.
Conclusions
Social media has significantly altered the corporate environment. It has widened the distance between brands and customers by giving people a platform to communicate more intimately. This works well for capturing the attention of leads and returning consumers interested in your business. The only issue is that more is needed to connect with fresh prospects. But, then, frequently publishing to your feed, answering comments, and sharing quality information are definite strategies to establish a solid online profile. Brands, however, are finding it more difficult than ever to appear in the news feeds of their target audience without paying, as social networks are increasingly emphasising meaningful social interactions between individuals.
