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Dec

Latest Techniques to Boost SEO in 2023

wafimediaDec 06, 2022 Wafian

Search Engine Optimization (SEO) is a sustainable marketing strategy that increases website visibility, builds brand awareness, builds trust and credibility, supports content marketing, ranks better in local searches, and creates a better visitor experience. SEO is an essential activity for all types of businesses, which increases your products' or services' visibility on search engines like Google, Bing, Yahoo, etc.

 

Search Engine Optimization (SEO) is ever-evolving because Google is constantly updating its algorithm and ranking factors to enhance the user experience. Create your digital marketing strategy for 2023 based on these latest SEO trends to keep up with the ever-changing SEO strategy.

 

 

  • SEO optimized content- A SEO optimized content includes fresh, valuable content that answers user’s questions and offers them the right solution. For SEO, updated, high-quality content is necessary in 2023, use of visual content, leveraging images, videos, and infographics will increase traffic to your site, make it more user friendly and increase engagement and accessibility. When ranking a website, a search engine looks for fresh content, so you can update your content regularly, focus on building links for your site from high quality websites to improve your sites ranking.

  • Optimize Content for Voice Search- The prevalence of digital assistants, like Amazon Alexa and Google Assistant, has increased the number of voice searches, currently 41% of adults use voice searches and it is likely to increase in 2023 and beyond. When optimizing your voice search, think carefully about keyword selection. Target keywords in form of questions, and make websites that can answer frequently asked questions because searchers often start their questions with phrases like who, when, and what.

  • Mobile Optimization- Mobile Friendliness is now an important ranking factor for search engines. According to Semrush, 73% of internet users will use mobile devices to access the internet in 2023 and beyond. Google has announced that the mobile search index will become Googles main index.

  • Image Optimization- According to Semrush, image optimisation will play an important role in ranking factors. Google is so keen on pushing for image optimization in the future, images will be used for simply conveying an idea visually and will be used to search shops, products, obtain information and more. You have to serve images in next-gen formats, name each image file appropriately with the correct keywords, give each image a unique alt text and make sure images are compressed, to get your image optimization score up.

  • Features Snippet- The serving of featured snippets in search engines will continue, and they will likely gain more prominent over time. Feature snippets are the boxes appearing on the top of search engines. These can be in form of FAQs, how-to’s, bulleted lists, or just a single sentence. The best ways to optimize feature snippets are organizing content in a structure way, use of eye-catchy images, make sure that your article answers many similar questions and most importantly think about searchers need and their intent. For finding a profitable keyword and topic for your article you can use some excellent tools like Google’s autocomplete or “people also ask”.

  • Google EAT Signals- Google Guideline have repeatedly stated the value of amplifying your EAT signals. The Google EAT Signals stand for Expertise, Authoritativeness and Trustworthiness of your website when ranking content. It includes customer testimonials, social proof, links to authoritative sites, expertise and badges.

  • Considering EAT while creating content for your website will rank your information on the top of search engines. You can achieve this by showcasing awards and badges, displaying customer reviews and testimonials, providing links to authoritative websites like.gov and.edu, and by providing data with statistics and facts.

  • Semantically Related Keywords- At I/O conference, Google recently introduced its Multitask Unified Model (MUM), which is an AI that can understand emotions and intent from search queries in more than 75 languages. For the next 12 months of 2023 try to concentrate your writing on cluster topics instead of one keyword because search engines now look for synonyms, variants, internal linking topics and answer to frequently asked questions. Create the personas of the ideal customers you want to engage with your content, write to them with answers to any questions they could have, and incorporate phrases and semantically related keywords in your content.

  • Optimize Local Searches- In 2023 will optimizing your local searches be the best way to attract new customers from the target market. You can achieve this by adding your location in title tags and descriptions, adding schema markup for your address and contact information, creating local-specific pages, and building citations on local directories and review sites.

  • Building Quality Links- Links are one of the key ranking factors of search engines. When crawling a website, search engines like Google look at the number of high quality inbound links of a webpage. Link building increases your rank, drives website traffic and increases brand exposure.

  • Link building are specific techniques which improve your backlink profile. Skyscraper Technique, Moving Man strategy, Guest Posting / Blogging, Unlinked brand mentions, Reclaim Lost and Broken Backlinks, and Digital PR are the best ways for building high quality links. When building links make sure it will come from high-quality websites.

  • Leverage Schema Markup- Schema Markup is a form of coding that facilitates the search engines like Google and Bing to understand your content and better represent it in search engines. Product schema, Article schema, Organization schema, Search action, FAQ schema and Event schema are some of the popular types of schema. You can enhance your SEO strategies and make it easier for users to access the information they need by adding schema markup to your website. It increases your website’s click-through rate and organic website page traffic. Schema types can be used in a variety of ways, by putting them in blog posts, product pages, and event listings. Adding google images, star rating and other information improves the listing in search results.

  • Conclusion- Online competition is so intense nowadays, Google has become more selective, using algorithms that rank content to provide the best user experience. For the next 12 months SEOs now need to concentrate on the best versions of content with specific, actionable strategies including visual searches, structured data and product reviews. Use of above mentioned SEO trends will keep your SEO strategy updated and fresh which will help you to stay on the top of search engine results.

 

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