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Why We Should Implement Google Analytics 4 (GA4)

wafimediaFeb 28, 2023 Wafian

Implementing Google Analytics 4 can help you get better insights into your website or mobile app performance, make data-driven decisions, and stay compliant with privacy regulations.


There are several reasons why you should consider implementing Google Analytics 4:


1. Improved tracking capabilities: Google Analytics 4 provides more advanced tracking capabilities, including cross-device tracking, enhanced measurement of user engagement, and better tracking of user behaviour within mobile apps.

2. Machine learning-powered insights: Google Analytics 4 uses machine learning to provide more accurate and actionable insights. This includes predictive metrics, automated insights, and smarter insights based on user behaviour.

3. Privacy-focused data collection: Google Analytics 4 is designed to be more privacy-focused, with features such as data deletion upon request, consent mode, and new data controls to help businesses comply with privacy regulations like GDPR and CCPA.

4. More flexible reporting: Google Analytics 4 provides more flexible reporting options, including custom metrics, dimensions, and reports. This allows you to create more tailored and customized reports based on your specific business needs.

5. Future-proofing your analytics: Google Analytics 4 is the latest version of Google Analytics and is expected to be the main analytics platform going forward. By implementing GA4, you are future-proofing your analytics and ensuring that you are keeping up with the latest trends and technologies.


Implementing Google Analytics 4 requires careful planning and execution to ensure a successful migration. Here are some key steps to follow:


1. Create a new Google Analytics 4 property: You can create a new Google Analytics 4 property alongside your existing Universal Analytics property to test and implement the new features.

2. Install the Google Analytics 4 tracking code: You need to install the new Google Analytics 4 tracking code on your website or mobile app. This code is different from the Universal Analytics tracking code.

3. Set up data streams: You need to set up data streams for your website and mobile app to send data to your Google Analytics 4 property. This can be done using the Google Tag Manager or by adding code to your website or app.

4. Review and update your data collection settings: Google Analytics 4 has different data collection settings than Universal Analytics. Make sure to review and update your settings to ensure that you are collecting the data you need.

5. Create custom events and parameters: Google Analytics 4 allows you to create custom events and parameters to track specific actions and behaviours on your website or mobile app. You may want to set up these custom events and parameters to get more granular insights into your data.

6. Test and validate your implementation: Before you fully switch to Google Analytics 4, make sure to test and validate your implementation. You can use the Google Analytics 4 Debug View feature to check that data is being sent correctly.


Overall, implementing Google Analytics 4 can provide advanced tracking capabilities, machine learning-powered insights, privacy-focused data collection, more flexible reporting, and future-proofing for your analytics. Working with a certified Google Analytics partner or hiring a Google Analytics consultant can help ensure a successful implementation.